Web Design

Pimachiowin Aki - Campaign for The Land that Gives Life

Overview: This project was spearheaded by TAG creative studios. Karen was responsible for the design and development of a website and collateral based on the previously designed Pimachiowin Aki logo. The goal was to appeal to potential donors by showcasing the natural beauty of Pimachiowin Aki. The campaign presented an opportunity for all Manitobans to preserve this local treasure.

The final design was prepped and sent to the website developer.

Project Responsibilities: The project was a collaborative effort between Karen, TAG's creative director and a web developer. TAG provided provided photos, copywriting, specs, project strategy and overview, and feedback. Karen's responsibilities included execution of and consultation on: design of new ‘The Land that Gives Life’ logo; website architecture, design and layout; colour, font, and photo selection; preparation of files for website developer.

Web design included:
• Web design & graphics generation

*The website design changed after Pimachiowin Aki established UNESCO World Heritage status: